Attio
Customisable CRM for sales teams and young companies: contacts, companies and deals, email and calendar sync, automatic record enrichment, reports. Free plan (up to 3 users, 200 emails a month), Plus at €31 per user per month billed annually (€39 monthly), Pro at €74 billed annually. Euro prices read from the pricing page.
A CRM for a small team fits in a few tables: contacts, companies, deals, notes and reminders. The costly part is the automation: reading emails and calendars to fill in records, enriching contacts with company data, and sending sequences. If your pipeline has a few dozen deals, a custom tool is enough; the subscription makes sense when the whole team lives in synchronised emails and calendars.
What you lose
- Automatic synchronisation of emails and calendars.
- Automatic enrichment of contact and company records.
- Email sequences and call analysis (Pro plan).
- Advanced reports and access controls.
Existing alternatives to Attio
- TwentyOpen source
Modern CRM with custom objects, views and mailbox sync; younger than Pipedrive on mobile, reporting and integrations.
- EspoCRMOpen source
Classic CRM whose data model you can adapt; less sales-focused and less polished than Pipedrive.
What a home-built tool costs once it exists
- Hosting and database: a server cost, and automatic backups you actually test.
- Security and GDPR: dependency updates, an HTTPS certificate, protection of your customers’ data.
- Upkeep time: who fixes the tool on a Saturday night in the middle of service if the server goes down?
The prompt to build it yourself
Build a small CRM for my business, replacing a CRM subscription. Context: I am a consultant, about 150 contacts, 20 open deals, 1 user. To do: - Contact and Company records (name, email, phone, notes, source). - A deal pipeline in columns (Prospect, Meeting, Quote sent, Won, Lost) with amount and follow-up date. - A «Follow up today» page sorted by date. - CSV import and export. - The history of notes and meetings on each record. Out of scope: email and calendar sync, automatic enrichment, sending sequences. Stack: Next.js and SQLite, email login for a single user. README: how to run, backing up the SQLite file, and a reminder to keep only useful data and honour deletion requests (GDPR).
Frequently asked questions
- How much does Attio cost, and what do you really pay for?
- Listed price: free (paid plans from €31/month/user). What the subscription covers and is hard to maintain yourself: Automatic synchronisation of emails and calendars.; Automatic enrichment of contact and company records.; Email sequences and call analysis (Pro plan).; Advanced reports and access controls..
- What free or open-source alternatives to Attio exist?
- Twenty (open source), EspoCRM (open source). Options to compare before committing to a custom build.
- Where do you start to build an equivalent of Attio?
- Copy this page’s prompt into Claude, Codex or Cursor to get a first prototype. Then plan for hosting, data backups and GDPR compliance: that is what costs the most to maintain over time.
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